I will remember July by two assignments: One of them being the first photo in this post and the other was a weekend assignment covering a hot air balloon festival. A new cab company was formed in Jackson called "Name Your Fare," which operates just as the name suggest. I spent about two hours with one driver and saw him pick two sets of passengers. The latter one is presented below. It was really an economics story masking itself as a business profile. It'll be interesting watching this company grow and the impact it'll have on the community. The Hot Air Jubilee is one of Jackson's largest summer events. It's a three-day festival surrounding hot air balloons with daily launches.